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“Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” Never has there been an advertising world where small businesses can compete with large corporations to get the attention of consumers. Now, with the advent of social media, we’re seeing what used to be classed as small-fry companies increasing their bottom line, reaching their customers directly and building their reputations through Twitter, Facebook, YouTube and blogging, to the point where they become our case studies for social media success.
[Continue reading: Digicitz#6 – “Startups, small shops and bootstrappers”]
Hey guys,
It’s Beaney here, running this month’s liveblog, covering Crisis and reputation management Digicitz. I’m filling in for Warlach who is your usual CoverItLive-er-er for Digital Citizens.
I’ll be pulling in tweets which use the #digicitz hashtag, or you can participate below. If you’re wanting to ask the Panel a question, please use
[Continue reading: Digital Citizens 5 Liveblog Details]
When conversation on social networks gets ugly, only the prepared survive. Brands can take months, or even years to recover positive sentiment after an online backlash – especially the attention traditional media gives to social networks nowadays. We’ve seen some disasters – Nestle, Dell and Jetstar deal with massive retaliation – and in some cases it seems no-one is safe from the wrath of a consumer scorned.
[Continue reading: Digicitz 5 – Crisis and reputation management]
Can you create organisational and cultural change to embrace the social media revolution in even the most uptight workplace?
Gavin Heaton, well known as Servant of Chaos, and a Social Media practioner within his own organisation will MC a Panel of experts discussing the topic.
The panel will include Dr. Glen Fuller, Assistant Events Manager
[Continue reading: Digital Citizens 4 – Event Details]
As we move forward we know that events is where we take our connection into real space.
So we remain ever so thankful to those who have participated in our events both on the floor, in the interwebz and behind the scenes. Especially our intrepid videoographer, photographer and livebloggers The fourth #digicitz event is on
[Continue reading: Onward Digital Soldiers]
Did you miss the #Digicitz discussion on metrics. Well you are in luck. The video is now available. Our panellists included Mitch Malone, @mitchmalone, Community Manager at BuzzNumbers, Marie-Claire Jenkins @missmcj, Senior Strategist at McCann Sydney and Andrew Hughes,@y0z2a, Senior SEO and SMO Consultant for Reprise Media.
(You may need to use headphones
[Continue reading: (Video) Metrics, measurement & social media: why should you mind, and why does it matter?]
Let’s talk numbers: what metrics really matter when it comes to quantifying online activity?
What do you measure, how do you measure it and why even bother?
Social media has, at times, had a bum steer over the past 24 months – and one argument for its bad rep is that it’s hard
[Continue reading: Metrics, measurement & social media: why should you mind, and why does it matter?]
UPDATE: EVENT SOLD OUT… While the event is currently sold out, please make sure you sign up for the wait list to be notified as tickets become available… http://digicitz2.eventbrite.com/ Speakers include Karalee Evans, Mark Chenery and Nic McKay, and will be moderated by Alan Jones.
[Continue reading: Social Media for Social Good (13/04/10)]
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Onward Digital Soldiers
As we move forward we know that events is where we take our connection into real space.
So we remain ever so thankful to those who have participated in our events both on the floor, in the interwebz and behind the scenes. Especially our intrepid videoographer, photographer and livebloggers The fourth #digicitz event is on
[Continue reading: Onward Digital Soldiers]