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Tag Archive for measurement

Onward Digital Soldiers

June 7, 2010 franksting No comments

As we move forward we know that events is where we take our connection into real space.

So we remain ever so thankful to those who have participated in our events both on the floor, in the interwebz and behind the scenes. Especially our intrepid videoographer, photographer and livebloggers
The Crowd at Social Media for Social Good
The fourth #digicitz event is on next week. So it’s time to look back at our first three events and give thanks again to those panellists and MC’s who contributed.

Our MC’s

Bronwen Clune coralled a great Panel to talk about our Private Parts.
Damian Damjanovski who manfully guided the conversation around the ever intriguing subject of Measurement and Metrics last month and also contributed to Private Parts.
Alan Jones, currently training for the Oxfam Trailwalker, facilitated an excellent conversation on Social Media and Social Good.

Our Panellists

Adrian Dayton, a Social Media specialist lawyer was in town from the USA to give us some interesting insights with regards to your Privacy online from a Legal Perspective. Adrian was accompanied by Renai LeMay from technology publication Delimiter, who gave us a a journalistic view on Privacy in the Digital Space, and Sam North. Sam had a perspective quite distinct from the others due to his lengthy experience in both media and PR – but also as a Social Media holdout. Though we do believe he finally created a Twitter account immediately after the event.
David Hood fresh from battling Palm Oil for Greenpeace, Karalee Evans formerly of headspace and now at Amnesia, Mark Chenery from ActionAid and Nic McKay from the Human Race presented an intriguing night with Alan discussing Social Good.
Last time out Damian kept the questions real with answers coming from Mitch Malone, Community Manager at BuzzNumbers, Marie-Claire Jenkins, Senior Strategist at McCann Sydney and Andrew Hughes,  Senior SEO and SMO Consultant for Reprise Media.

What’s Hot?

We’ve also had Kim McKay from Klick telling us all about what was hot in Social Media at SxSW and Gavin Heaton of Servant of Chaos fame discussing the Age of Conversation and why it is good to talk.

Next Up

Time to announce that Gavin Heaton will be back next week to MC a conversation dedicated to understanding how to make organisational and cultural change to embrace the social media revolution – even in the most uptight workplace!

Don’t Wait!

Rather than wait for your fix, please check in on the videos from previous events, think about the questions you would like Gavin to ask and standby for full panel details throughout the week.
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(Video) Metrics, measurement & social media: why should you mind, and why does it matter?

June 1, 2010 fridley No comments

Did you miss the #Digicitz discussion  on metrics. Well you are in luck. The video is now available. Our panellists included Mitch Malone, @mitchmalone, Community Manager at BuzzNumbers, Marie-Claire Jenkins @missmcj, Senior Strategist at McCann Sydney and Andrew Hughes,@y0z2a, Senior SEO and SMO Consultant for Reprise Media.

(You may need to use headphones for this video. Sound is a little quiet at points.)

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Metrics, measurement & social media: why should you mind, and why does it matter?

May 7, 2010 acatinatree 4 comments

Let’s talk numbers: what metrics really matter when it comes to quantifying online activity?

What do you measure, how do you measure it and why even bother?

Social media has, at times, had a bum steer over the past 24 months – and one argument for its bad rep is that it’s hard to quantify and demonstrate the business case for investment in this area.

Our panellists are here to argue that you can prove exactly how many social media angels can dance on the head of a pin, and how it’s done.

From defining realistic business objectives and setting goals, to the metrics you use, through to creating KPI’s and targets, we’ll be discussing whether web analytics can help to quantify the unquantifiable.

Are there digital activities that can’t be measured, how much should you take on faith and is your Social Media Guru feeding you snake-oil on the subject of engagement metrics?

Our panellists will include Mitch Malone, @mitchmalone, Community Manager at BuzzNumbers, Marie-Claire Jenkins @missmcj, Senior Strategist at McCann Sydney and Andrew Hughes,@y0z2a,  Senior SEO and SMO Consultant for Reprise Media.

Mitch works in sales for BuzzNumbers and is also responsible for community management. Mitch is a digital native and his professional online experience extends back to 2004 in working as a community manager for deviantART – the largest art community in the world. At BuzzNumbers he is responsible for client acquisition and consulting on social media and online analytics, providing a variety of monitoring solutions to clients.

Andrew Hughes (@yo2za) has over ten years of digital marketing experience in the UK, and now works as Senior Consultant for SEO (Search Engine Optimisation) and SMO (Social Media Optimisation)for Reprise Media – a specialist search agency with clients throughout Australia.  He’s worked as an online marketing manager and SEO consultant for a range companies including a large multi-national pharmaceutical company and worldwide ERP Software vendor as well as numerous SME’s.  He is also an avid motorsport enthusiast; racing cars in the UK under the www.YozzaSport.co.uk team flag.

Marie-Claire Jenkins @missmcj is the Senior Strategist at McCann Sydney.  She has 7 years experience and almost (!) has a PhD in Natural Language Processing and Artificial Intelligence. She is an expert in the semantic web and SEO and is passionate about effective measurement.

When she is not in front of her laptop you are likely to find her in the surf or on a yoga mat.

All you need to know about MCJ can be found at www.scienceforseo.com and www.slideshare.net/mcjenkins

Emcee’d by the ever debonair Damian Damjanovski, we are anticipating another evening of vigorous yet respectful debate and look forward to seeing you there!

We’re asking for a door donation to cover costs – an itemised breakdown can be found on our website – and the remainder will go to charity.

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