Digital Citizens» Karalee Evans

Onward Digital Soldiers

franksting — Mon, 07 Jun 2010 12:57:23 +0000

As we move forward we know that events is where we take our connection into real space.

So we remain ever so thankful to those who have participated in our events both on the floor, in the interwebz and behind the scenes. Especially our intrepid videoographer, photographer and livebloggers

The fourth #digicitz event is on next week. So it’s time to look back at our first three events and give thanks again to those panellists and MC’s who contributed.

Our MC’s

Bronwen Clune coralled a great Panel to talk about our Private Parts.

Damian Damjanovski who manfully guided the conversation around the ever intriguing subject of Measurement and Metrics last month and also contributed to Private Parts.

Alan Jones, currently training for the Oxfam Trailwalker, facilitated an excellent conversation on Social Media and Social Good.

Our Panellists

Adrian Dayton, a Social Media specialist lawyer was in town from the USA to give us some interesting insights with regards to your Privacy online from a Legal Perspective. Adrian was accompanied by Renai LeMay from technology publication Delimiter, who gave us a a journalistic view on Privacy in the Digital Space, and Sam North. Sam had a perspective quite distinct from the others due to his lengthy experience in both media and PR – but also as a Social Media holdout. Though we do believe he finally created a Twitter account immediately after the event.

David Hood fresh from battling Palm Oil for Greenpeace, Karalee Evans formerly of headspace and now at Amnesia, Mark Chenery from ActionAid and Nic McKay from the Human Race presented an intriguing night with Alan discussing Social Good.

Last time out Damian kept the questions real with answers coming from Mitch Malone, Community Manager at BuzzNumbers, Marie-Claire Jenkins, Senior Strategist at McCann Sydney and Andrew Hughes, Senior SEO and SMO Consultant for Reprise Media.

What’s Hot?

We’ve also had Kim McKay from Klick telling us all about what was hot in Social Media at SxSW and Gavin Heaton of Servant of Chaos fame discussing the Age of Conversation and why it is good to talk.

Next Up

Time to announce that Gavin Heaton will be back next week to MC a conversation dedicated to understanding how to make organisational and cultural change to embrace the social media revolution – even in the most uptight workplace!

Don’t Wait!

Rather than wait for your fix, please check in on the videos from previous events, think about the questions you would like Gavin to ask and standby for full panel details throughout the week.

“Social Media for Social Good” – Video

fridley — Thu, 22 Apr 2010 01:23:16 +0000

Did you miss out on tickets to #digicitz latest event “Social media for Social Good”? Found yourself in another city or country? Well sit back and enjoy the (much improved) video thanks to @BluntNate

Speakers included Karalee Evans, Mark Chenery, Nic McKay and David Hood, and was moderated by Alan Jones.

Social media for social good: it’s ok to fail

fridley — Thu, 15 Apr 2010 04:08:31 +0000

Comment from:

Karalee Evans

Presenting at conferences and attending regular networking and professional development events, Karalee has a keen interest in the evolution of communications and the emerging relationship with social media
Follow: @karalee_
Website: justanotherprblog.com

It’s ok to admit you failed. It’s ok to admit you learned some lessons. And it’s ok to admit you would do things differently.

Sounds like a life lesson doesn’t it? But that was one of the insights of Tuesday night’s Digital Citizens event, which got me thinking.

There were many more, and I’d encourage you to visit the event’s Coveritlive blog and the forum to have a discussion on the topic. But I was so impressed by the calibre of the night’s discussions that I wanted to try and capture some of them here.

Social media for social good

200 plus people packed into a pub, 4 panellists and a moderator, a cheeky Scott’s-man and a passionate Irish-man plus a couple of gorgeous ladies = digital citizens’ Social media for Social Good event.

The event, the second in Digital Citizens’ newly established lineup, was awesome. There were many insights gleaned from some pretty inspirational men as well as an incredibly engaged audience.

Thanks go to Gavin Costello, Scott Rhodie, James Fridley, Cathie McGinn and Heather Snodgrass for the kind invitation to participate in the panel. I had a blast, and met a lot of wonderful people most of whom I know through social media.

Social media for social good is just one piece of the pie

This seemed to be the common theme from the panel. David Hood (Greenpeace), Mark Chenery(Action Aid) and Nic MacKay (The Human Race) all touched on the need to support your social media activity with other strategies. David explained that Greenpeace have a range of online tactics, as well as more traditional lobbying tactics, when they begin a campaign such as the recent Nestle one.

This is indeed my understanding of the use of social media. It is an earned media, and works best when approached with an integrated strategy. We know there are below-the-line and above-the-line tactics. Social media is a through-the-line tactic (in my opinion). So, to look at it in isolation would be a mistake. Organisations, and in particular non-profits, should look at how they can extend their marketing or community awareness strategy and include a social strategy.

<-Read the full article here