Can you create organisational and cultural change to embrace the social media revolution in even the most uptight workplace?
Gavin Heaton, well known as Servant of Chaos, and a Social Media practioner within his own organisation will MC a Panel of experts discussing the topic.
The panel will include Dr. Glen Fuller, Assistant Events Manager at Gleebooks, and Napoleon Biggs the Hong Kong Based founder of Web Wednesday from Fleishman-Hillard.
We expect another vigorous yet respectful debate.
Questions might include;
- how can you turn a lone cheerleader into a Mexican Wave?
- how do you get buy-in from the CEO as well as opt-in from the overworked frontline team?
- Can you effect change on multiple fronts at once, or is it a case of picking your battles?
- Is using social technologies to share knowledge internally the most effective way to demonstrate their potential?
Feel free to add more in the comments section below!
In addition to our top-notch panel, we are delighted to announce our Charity Partner for this months Event.
This month’s donations will go to Fictillimanjaro. Evan Smith is climbing Mt Kilimanjaro to help raise funds for the Humpy Dumpty Foundation and is using Social Media to document his efforts
The Humpy Dumpty Foundation purchases vital medical equipment for children’s hospitals right across Australia and now also in East Timor. Check their website to see more about their work.
Tickets for Digicitz 4 are available now for just $10, half of which will be donated to the Humpty Dumpty Foundation.
About our Panellists
Gavin is the author of Servant of Chaos, one of Australia’s leading marketing blogs. He is the co-publisher of the ground-breaking collaborative marketing book, Age of Conversation. Gavin has worked in agencies, but is currently holed up on the client side.
Gavin is an in demand speaker on topics around Social Media, Marketing and Community. Recently has spoke at the following events:
- MarketingNow! – lead generation, community and social media
- ADMA – diving into social media
- AdTech – the relevance of twitter
Napoleon has worked for 17 years in media in Asia, 13 years on the Internet, 4 years in social media, 9 months in Fleishman-Hillard and 2 days in Sydney.
As the founder and host of Web Wednesday, an independent networking community for Asian digerati, with monthly gatherings in Hong Kong, Singapore, Guangzhou, Beijing, Bangkok and Ho Chi Minh City, Napoleon is more accustomed to moderating than speaking.
He heads up Digital Integration across Asia Pacific for Fleishman-Hillard and is based in Hong Kong.
One of Napoleon’s key topics will be “Will Social Media Kill the Corporate Intranet?”
Company intranets are typically clunky and badly structured. It’s an ongoing challenge to get users to effectively engage with them, share information, brainstorm ideas, and find relevant content. Will social media become a more effective way to share ideas and manage knowledge within your company?
Dr Glen works as a production editor for Express Media Group and moonlights as the assistant events manager at Gleebooks. He worked as an academic for a number of years and completed a PhD in Cultural Studies in 2007.
His PhD research was on enthusiasm in modified-car culture and consisted of 1.5 years fieldwork with an online car club and archival research of 30 years of enthusiast magazines. He is currently working on developing the outcomes of his PhD to tackle the commercial challenges of niche/enthusiast media and events.
Glens words of wisdom will include;
- Social media as a tool for opening up new markets in order to incorporate social media into the respective business models
- Filling Organisational black holes
- Facilitating a desire for change
- What staffing you might need to make changes
- The channels you could use for communicating with customer
- Is social media a tool for mining sociality or should commercial interests help build the infrastructure of a scene in order to increase activity and participation?
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