Hi y’all, Digital Citizens interloper Warlach here.
Tonight is the ninth Digital Citizen’s event – Politics and Digital Activism in the Social Age – and I’ll once again be live blogging the event for posterity and for those who can’t make it. To receive an alert when the show starts all you have to do is enter your email below.
The event, moderated by one of Australia’s leading digital marketers and communicators Kate Carruthers, will be hosted at the Shelbourne Hotel in Sydney on 22nd March at 7pm.
The latest Digital Citizens event will include Labor Parliamentary Secretary for Transport and Roads Penny Sharpe, John Bergin, Director of Digital News for Sky News, Steve Hopkins from Ai-Media and Thomas Tudehope, Director of Engagement and Strategy for SR7.
I’ll be pulling in tweets which use the #digicitz hashtag, or you can participate below. If you’re wanting to ask the Panel a question, just use the hashtag or drop your question in the comments section below during the show and I’ll try and pass on as many to the panel as I can.
So remember, use Twitter or the comment system built into CoverItLive to join in tonight and add your thoughts from wherever you happen to be!
I’ll leave you with that for now. See you on the night, either in person or online! 
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Social media for social good: it’s ok to fail
Comment from:
Karalee Evans
Presenting at conferences and attending regular networking and professional development events, Karalee has a keen interest in the evolution of communications and the emerging relationship with social media
Follow: @karalee_
Website: justanotherprblog.com
It’s ok to admit you failed. It’s ok to admit you learned some lessons. And it’s ok to admit you would do things differently.
Sounds like a life lesson doesn’t it? But that was one of the insights of Tuesday night’s Digital Citizens event, which got me thinking.
There were many more, and I’d encourage you to visit the event’s Coveritlive blog and the forum to have a discussion on the topic. But I was so impressed by the calibre of the night’s discussions that I wanted to try and capture some of them here.
Social media for social good
200 plus people packed into a pub, 4 panellists and a moderator, a cheeky Scott’s-man and a passionate Irish-man plus a couple of gorgeous ladies = digital citizens’ Social media for Social Good event.
The event, the second in Digital Citizens’ newly established lineup, was awesome. There were many insights gleaned from some pretty inspirational men as well as an incredibly engaged audience.
Thanks go to Gavin Costello, Scott Rhodie, James Fridley, Cathie McGinn and Heather Snodgrass for the kind invitation to participate in the panel. I had a blast, and met a lot of wonderful people most of whom I know through social media.
Social media for social good is just one piece of the pie
This seemed to be the common theme from the panel. David Hood (Greenpeace), Mark Chenery(Action Aid) and Nic MacKay (The Human Race) all touched on the need to support your social media activity with other strategies. David explained that Greenpeace have a range of online tactics, as well as more traditional lobbying tactics, when they begin a campaign such as the recent Nestle one.
This is indeed my understanding of the use of social media. It is an earned media, and works best when approached with an integrated strategy. We know there are below-the-line and above-the-line tactics. Social media is a through-the-line tactic (in my opinion). So, to look at it in isolation would be a mistake. Organisations, and in particular non-profits, should look at how they can extend their marketing or community awareness strategy and include a social strategy.
<-Read the full article here