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“Startups, small shops and bootstrappers: the real value in social media and digital PR for small business” Never has there been an advertising world where small businesses can compete with large corporations to get the attention of consumers. Now, with the advent of social media, we’re seeing what used to be classed as small-fry companies increasing their bottom line, reaching their customers directly and building their reputations through Twitter, Facebook, YouTube and blogging, to the point where they become our case studies for social media success.
[Continue reading: Digicitz#6 – “Startups, small shops and bootstrappers”]
Thank you to everyone who voted for the next topic in our #Digicitz Topic Survey. Was a much tighter race than expected but with 54.22% of the vote, you have chosen our next topic to be…
“Startups, small shops and bootstrappers: the real value in social media and digital PR for small business”
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[Continue reading: #Digicitz Topic Survey Result]
Hey guys,
It’s Beaney here, running this month’s liveblog, covering Crisis and reputation management Digicitz. I’m filling in for Warlach who is your usual CoverItLive-er-er for Digital Citizens.
I’ll be pulling in tweets which use the #digicitz hashtag, or you can participate below. If you’re wanting to ask the Panel a question, please use
[Continue reading: Digital Citizens 5 Liveblog Details]
When conversation on social networks gets ugly, only the prepared survive. Brands can take months, or even years to recover positive sentiment after an online backlash – especially the attention traditional media gives to social networks nowadays. We’ve seen some disasters – Nestle, Dell and Jetstar deal with massive retaliation – and in some cases it seems no-one is safe from the wrath of a consumer scorned.
[Continue reading: Digicitz 5 – Crisis and reputation management]
The Digital Citizens have spoken.
The results are in.
The next Digital Citizens event will be
Ch-ch-changes (turn and face the strain): Creating organisational and cultural change to embrace the social media revolution in the most uptight workplace
Speaker details and ticket info to follow!
[Continue reading: Next Digital Citizens event topics announced!]
UPDATE: EVENT SOLD OUT… While the event is currently sold out, please make sure you sign up for the wait list to be notified as tickets become available… http://digicitz2.eventbrite.com/ Speakers include Karalee Evans, Mark Chenery and Nic McKay, and will be moderated by Alan Jones.
[Continue reading: Social Media for Social Good (13/04/10)]
March 9th sees the launch of Digital Citizens, a new salon-style forum founded by former members of Social Media Club Sydney Heather Ann Snodgrass and Cathie McGinn along with Scott Rhodie, James Fridley and Gavin Costello. The first event (Private Parts: Personality and Disclosure – Finding a Balance in the Digital Space) takes place at the Burdekin, Tuesday March 9th. Doors open at 6.15pm for a 6:45pm start. The panel members are visiting US lawyerand social media specialist Adrian Dayton (Social Media for Lawyers), Sam North (Ogilvy PR), Damian Damjanovski (BMF), and Renai LeMay (Delimiter), who will be wrangled by a very capable moderator, Bronwen Clune (Strategeist)
[Continue reading: Private Parts: Personality and Disclosure – Finding a Balance in the Digital Space]
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Social media for social good: it’s ok to fail
It’s ok to admit you failed. It’s ok to admit you learned some lessons. And it’s ok to admit you would do things differently. Sounds like a life lesson doesn’t it? But that was one of the insights of Tuesday night’s Digital Citizens event, which got me thinking. There were many more, and I’d encourage you to visit the event’s Coveritlive blog and the forum to have a discussion on the topic. But I was so impressed by the calibre of the night’s discussions that I wanted to try and capture some of them here.
[Continue reading: Social media for social good: it’s ok to fail]