Digital Citizens

We’re inviting Australia’s leading social media experts to come forward and put an end to the hype at the next Digital Citizens event. We’re giving the experts some real life business challenges and inviting them to provide a workable social media solution. The format of their presentation at the event is up to them.

The audience and the business owner will decide on the winner – you can play along at home by watching the livestream and voting on Twitter using the hashtag #digicitz.

Come and join us on Tuesday 5th October, 2010, press the bee to buy tickets

About our Speakers

Katy Daniells is a certified Digital Marketer and social media enthusiast with a marketing degree from the University of Bristol in the UK. She works for Daemon Group as part of the Daemon TWO (formerly Daemon Digital) team. She doesn’t consider herself an expert, however does believe her experience helps her relate social strategy back to overlying business objectives.

Katy’s previous roles on the client side of a finance company means she understands the importance of marketing ROI for her current clients who include Tourism NSW, Elastoplast, Austereo and Warner Brothers.

Her passion for online and all things digital gained helping move her previous employer into the digital world. This led her to join the Daemon Digital team where she is responsible for: Ideas, strategy, making stuff happen, monitoring, content creation, moderation, engagement and client management.

Why is Mike Watkins a panellist at Digital Citizens 7?  Because he’s a strong advocate for proven social media practise in Australia.  He gets annoyed by people jumping on the ‘social media consultant’ gravy train and milking companies dry without providing any real results.  Because this leads to companies knocking his organisation back due to the damage their last ‘social media strategist’ inflicted upon them.

Mike’s view of proven social media practise is about applying a systematic approach to strategy. He can use high ROI examples like Supré on Facebook or  how he helped build niche communities for some other relatively ‘boring’ B2B brands.

He expects to use this event to put himself on the line and test his thinking in a very public arena. He hopes at the end of the event we’ll see clearly who the real social media experts are!

Paul Gray has more than ten years experience in crafting and executing strategic marketing initiatives for B2B and B2C blue-chip organisations in Australia, New Zealand and in Europe. As a senior consultant at brainmates, a boutique product management and marketing services agency in Sydney, Paul has defined, developed and deployed new products and services in a range of industries.

Over his career, Paul’s worked with brands including Disney, Austar, British Telecom and The Starlight Children’s Foundation.

Paul’s research focuses on new product development, disruptive innovation and social media and he has authored a white paper Collaborative Conversations: Using social media in product management.

Update: Cate has had to withdraw for personal reasons. We hope to see Cate on a panel in the future!

Cate Mathers has had 10 years industry experience with 4 of those years spent in New York developing global content & digital strategies for Pepsi International’s brands Pepsi Max, Doritos, Cheetos, 7-Up.

Pioneering projects with Pepsi in the digital arena involving licensing a social network and translating it multiple languages for the BRICS countries, social gaming and mobile applications, global deals with Microsoft and Facebook for Pepsi Max.

She also worked with P&Gs marketing innovation team in 2005 & 2006 on blog and influencer programs and launched some of the earliest branded MySpace and Facebook pages for Herbal Essence and Champion Apparel.

Upon returning to Sydney she freelanced at Social Media agency The Population whose clients included Fox8, Rockstar Games and Universal Music, before starting at OMD where she has been building up the agencies Social Media credentials since October last year.