Tonight is the ninth Digital Citizen’s event – Politics and Digital Activism in the Social Age – and I’ll once again be live blogging the event for posterity and for those who can’t make it. To receive an alert when the show starts all you have to do is enter your email below.

The event, moderated by one of Australia’s leading digital marketers and communicators Kate Carruthers, will be hosted at the Shelbourne Hotel in Sydney on 22nd March at 7pm.

The latest Digital Citizens event will include Labor Parliamentary Secretary for Transport and Roads Penny Sharpe, John Bergin, Director of Digital News for Sky News, Steve Hopkins from Ai-Media and Thomas Tudehope, Director of Engagement and Strategy for SR7.

I’ll be pulling in tweets which use the #digicitz hashtag, or you can participate below. If you’re wanting to ask the Panel a question, just use the hashtag or drop your question in the comments section below during the show and I’ll try and pass on as many to the panel as I can.

So remember, use Twitter or the comment system built into CoverItLive to join in tonight and add your thoughts from wherever you happen to be!

I’ll leave you with that for now. See you on the night, either in person or online!

~Warlach

Tonight is the Digital Citizen’s Christmas party, and while we wont be having a panel I thought it might be a nice idea to still have a live blog, but with a twist: I’ll be setting up the computer at the event an encouraging everyone who comes along to post to the liveblog about 2010, their thoughts on 2011 or anything!

Think of it like a digital guest book blog hybrid thingy with Twitter comments from the the #digicitz hashtag and any comments made in the CoverItLive box below, pulled in too! Mad? Probably, but it’s Christmas.

So, come find me at the event if you want to participate, of just tweet using the hashtag and lets send 2010 out with a bang! See you tonight, either in person or online!

~Warlach

Tonight is the eighth Digital Citizen’s event – Pressing the go viral button: myths, memes, YouTube and the future of TVCs – and I’ll once again be live blogging the event for posterity and for those who can’t make it. To receive an alert when the show starts all you have to do is enter your email below.

I’ll be pulling in tweets which use the #digicitz hashtag, or you can participate below. If you’re wanting to ask the Panel a question, just use the hashtag or drop your question in the comments section below during the show and I’ll try and pass on as many to the panel as I can.

So remember, use Twitter or the comment system built into CoverItLive to join in tonight and add your thoughts from wherever you happen to be!

I’ll leave you with that for now. See you on the night, either in person or online!

~Warlach

Was Old Spice an example of viral video marketing or rather a marriage of research and channel planning? What’s the secret of creating video that people want to share?
Why do TV ads ‘go viral’ – can that be manipulated or controlled by brands?
Can TVCs be effective when we’re watching them with one eye on our iPads?

Get your tickets here: http://bit.ly/digicitz8

Tonight is the seventh Digital Citizen’s event – So you think you’re a Social Media Expert? – and I’ll once again be live blogging the event for posterity and for those who can’t make it. To receive an alert when the show starts all you have to do is enter your email below.

I’ll be pulling in tweets which use the #digicitz hashtag, or you can participate below. If you’re wanting to ask the Panel a question, just use the #digicitz hashtag and we’ll try and pass on as many to the panel as we can.

Note, in the interest of full disclosure one of the speakers tonight, Katy Daniells, is my coworker and while I think she is grand will try my best to avoid any bias. I’ll leave you with that for now. See you tonight, either in person or online!

~Warlach

• This months charity partner Reachout
• A Customer Service Delivery Consultancy
• An IT & Networking Service Delivery Organisation

Perhaps you have an another pitch to add? Add your comment or DM Digital Citizens on Twitter

Looking forward to Katy, Paul and Mike distilling these challenges to provide some interesting, measurable and successful solutions on Tuesday night.

Have you got your tickets yet?

The audience and the business owner will decide on the winner – you can play along at home by watching the livestream and voting on Twitter using the hashtag #digicitz.

Come and join us on Tuesday 5th October, 2010, press the bee to buy tickets

About our Speakers

Katy Daniells is a certified Digital Marketer and social media enthusiast with a marketing degree from the University of Bristol in the UK. She works for Daemon Group as part of the Daemon TWO (formerly Daemon Digital) team. She doesn’t consider herself an expert, however does believe her experience helps her relate social strategy back to overlying business objectives.

Katy’s previous roles on the client side of a finance company means she understands the importance of marketing ROI for her current clients who include Tourism NSW, Elastoplast, Austereo and Warner Brothers.

Her passion for online and all things digital gained helping move her previous employer into the digital world. This led her to join the Daemon Digital team where she is responsible for: Ideas, strategy, making stuff happen, monitoring, content creation, moderation, engagement and client management.

Why is Mike Watkins a panellist at Digital Citizens 7?  Because he’s a strong advocate for proven social media practise in Australia.  He gets annoyed by people jumping on the ‘social media consultant’ gravy train and milking companies dry without providing any real results.  Because this leads to companies knocking his organisation back due to the damage their last ‘social media strategist’ inflicted upon them.

Mike’s view of proven social media practise is about applying a systematic approach to strategy. He can use high ROI examples like Supré on Facebook or  how he helped build niche communities for some other relatively ‘boring’ B2B brands.

He expects to use this event to put himself on the line and test his thinking in a very public arena. He hopes at the end of the event we’ll see clearly who the real social media experts are!

Paul Gray has more than ten years experience in crafting and executing strategic marketing initiatives for B2B and B2C blue-chip organisations in Australia, New Zealand and in Europe. As a senior consultant at brainmates, a boutique product management and marketing services agency in Sydney, Paul has defined, developed and deployed new products and services in a range of industries.

Over his career, Paul’s worked with brands including Disney, Austar, British Telecom and The Starlight Children’s Foundation.

Paul’s research focuses on new product development, disruptive innovation and social media and he has authored a white paper Collaborative Conversations: Using social media in product management.

Update: Cate has had to withdraw for personal reasons. We hope to see Cate on a panel in the future!

Cate Mathers has had 10 years industry experience with 4 of those years spent in New York developing global content & digital strategies for Pepsi International’s brands Pepsi Max, Doritos, Cheetos, 7-Up.

Pioneering projects with Pepsi in the digital arena involving licensing a social network and translating it multiple languages for the BRICS countries, social gaming and mobile applications, global deals with Microsoft and Facebook for Pepsi Max.

She also worked with P&Gs marketing innovation team in 2005 & 2006 on blog and influencer programs and launched some of the earliest branded MySpace and Facebook pages for Herbal Essence and Champion Apparel.

Upon returning to Sydney she freelanced at Social Media agency The Population whose clients included Fox8, Rockstar Games and Universal Music, before starting at OMD where she has been building up the agencies Social Media credentials since October last year.

Last night the Daemon TWO crew attended the sixth Digital Citizens event and this time around we were talking “Startups, Small shops and bootstrappers: the real value in social media and digital PR for small business”

A new venue and a new format saw higher audience participation and more questions which worked really well (despite a few technical sound issues). The panel consisted of Jeremy Somers (@itsartdammit) designer and co-founder of We Are Handsome, Craig Macindoe (@chefmumu) head chef and owner of Mumu Grill, Annalisa Holmes (@transcribe) director of Transcribe and Lara Solomon (@LaRoo) creator of Mocks, and author of Brand New Day.

There were lots of good points made during the course of the evening, here are six tips taken from the panels discussions on using social for small business:

This post originally appeared on Daemon TWO’s blog. Read the rest of the post there.

Tomorrow is the sixth Digital Citizen’s event – Startups, small shops and bootstrappers: the real value in social media and digital PR for small business – and I’ll once again be live blogging the event for posterity and for those who can’t make it. I’m putting the code up early as you can sign up to receive an alert when the show starts. All you have to do is enter your email below.

I’ll be pulling in tweets which use the #digicitz hashtag, or you can participate below. If you’re wanting to ask the Panel a question, please use the #digicitz hashtag, and also chuck in a #question tag so we know it’s for the Panel.

I’ll leave you with that for now. See you on the night, either in person or online!

~Warlach

Never has there been an advertising world where small businesses can compete with large corporations to get the attention of consumers.

Now, with the advent of social media, we’re seeing what used to be classed as small-fry companies increasing their bottom line, reaching their customers directly and building their reputations through Twitter, Facebook, YouTube and blogging, to the point where they become our case studies for social media success.

But it’s not all peaches and cream – there’s a real margin for error, as well as the need for adequate resourcing. Sometimes conversation about customer service rages far out of control when social accounts are left untouched for long periods of time. How, then, do small businesses actually safeguard against all these things, participate in social media and find the time to run their day-to-day?

All of these topics – and more – will be discussed at the next Digital Citizens event, “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business”.

Confirmed speakers for this event are Jeremy Somers, designer and co-founder of Sydney-based swimsuit line We Are Handsome and Craig Macindoe, head chef and owner of Mumu Grill in Crows Nest (@chefmumu) . Two more speakers will be announced in the coming weeks. The panel will be moderated by the Digital Citizens committee, along with the audience.

This event will hosted at the new home of Digital Citizens, TAO at Mr B’s ( 396 Pitt St , Sydney NSW 2000). Finger food will be served from 6:30 until 7:00 , generously sponsored by Sticky Tickets and Centric Consulting.

Three ticket types are available for purchase: $10 for a single, $18 for a pair and $30 for a group of four people. It’s a great opportunity to bring clients or friends along for what is sure to be an interesting, informative and lively debate.

50% of ticket sales will be donated to charity. Should you wish to nominate a charity, please contact the Digital Citizens committee at contact@digital-citizens.org

We’re looking forward to seeing you there!

Grab your tickets now