From Keyboard Cat to the Moonwalking Bear, does a video need to feature a cute animal to become a viral?

Was Old Spice an example of viral video marketing or rather a marriage of research and channel planning? What’s the secret of creating video that people want to share?
Why do TV ads ‘go viral’ – can that be manipulated or controlled by brands?
Can TVCs be effective when we’re watching them with one eye on our iPads?

Get your tickets here: http://bit.ly/digicitz8