I just wanted to do a quick round of thanks for attending the event. I hope that you got as much out of it as I did. I really loved the level of participation that we had (though be warned…. I will be expecting more next time).

While we likely didn’t solve all of the problems around Intellectual Property, perhaps you left the event thinking about issues you had not thought of before. If that is the case then I am over the moon. Digital Citizens (for me) is not about the panel, nor the group in reality. Instead it is about inclusive and informal knowledge sharing. If you indeed got a spark of knowledge from the event, it is now up to you to share it with others.

Finally, as I briefly mentioned last night, simply by making the choice to show up, you helped us raise $425 toward the Fred Hollows Foundation (www.hollows.org.au), which as they point out will be able to restore the sight of around 17ppl. Awesome effort! Perhaps those 17 people can then learn to torrent movies (but I might be asking a bit much….)?  (if you want to find out more about the effect of this donation go here http://www.hollows.org.au/Single_Donation/ )

Dear Digital Citizens,
Thank you very much for your generous gift to The Fred Hollows Foundation!
Your gift will help restore sight, dignity and independence to those living with avoidable blindness in developing countries around the world.
Millions of people go blind due to lack of access to simple treatment, and many more stay blind due to lack of access to relatively routine surgery.
Restoring sight brings about lasting change to those living with blindness – their lives will forever be changed because of your generosity.
Thank you again.

Brian Doolan
Chief Executive

By the way, are you following #digicitz on facebook yet? @Katrucia just uploaded pictures from last night and they are worth checking out.http://frid.co/attzSR

Many thanks for your involvement,

Fridley & the Digicitz Crew
@ecitizens
http://digital-citizens.org

What do you measure, how do you measure it and why even bother?

Social media has, at times, had a bum steer over the past 24 months – and one argument for its bad rep is that it’s hard to quantify and demonstrate the business case for investment in this area.

Our panellists are here to argue that you can prove exactly how many social media angels can dance on the head of a pin, and how it’s done.
From defining realistic business objectives and setting goals, to the metrics you use, through to creating KPI’s and targets, we’ll be discussing whether web analytics can help to quantify the unquantifiable.

Are there digital activities that can’t be measured, how much should you take on faith and is your Social Media Guru feeding you snake-oil on the subject of engagement metrics?

Our panellists will include Mitch Malone, @mitchmalone, Community Manager at BuzzNumbers, Marie-Claire Jenkins @missmcj, Senior Strategist at McCann Sydney and Andrew Hughes,@y0z2a, Senior SEO and SMO Consultant for Reprise Media.