One of the many pieces written on this weeks Digital Citizens Event – this time from Katy Daniells of Daemon TWO.
Last night the Daemon TWO crew attended the sixth Digital Citizens event and this time around we were talking “Startups, Small shops and bootstrappers: the real value in social media and digital PR for small business”
A new venue and a new format saw higher audience participation and more questions which worked really well (despite a few technical sound issues). The panel consisted of Jeremy Somers (@itsartdammit) designer and co-founder of We Are Handsome, Craig Macindoe (@chefmumu) head chef and owner of Mumu Grill, Annalisa Holmes (@transcribe) director of Transcribe and Lara Solomon (@LaRoo) creator of Mocks, and author of Brand New Day.
There were lots of good points made during the course of the evening, here are six tips taken from the panels discussions on using social for small business:
This post originally appeared on Daemon TWO’s blog. Read the rest of the post there.





I have to disagree. I thought the new format provided less structure, a less focused and prepared panel, less insightful discussion and more voice for opinionated crowd interjection. I do agree that crowd participation is a good thing but it needs to be well managed and structured.
Based on the strength of the last few events I invited several business colleagues along and was a little embarrassed and had to do some explaining about why the structure invoked a less quality event this time.
Thanks, hopefully we can return to a more tried and tested format for this type of discussion event.
I agree with you James as I felt very unfocused and unprepared as a speaker on the panel however I do not feel you can be prepared or have some sort of structure where you are fielding questions from a live audience and sharing said panel with three other speakers. I also feel – as @fridley has pointed out – that when you are speaking from experience and not from cue cards etc, it is more real and sincere and doesn’t come off as rehearsed.
I haven’t previously attended other events however am looking forward to them and seeing others in the “hot seat”. All in all, it was great experience for me to share my experience and business with people I usually relate to online.
Hope to meet you at the next event.
James,
Certainly understand your frustration with the new venue and the last event. I more than most understand that we have a few things to rectify before next time, especially the sound. That said, I am really happy with the speakers’ performance. When you ask small business to speak and they do so from their experience, it is not going to be something that represents everyone, but as it is their experience, that in itself is interesting to me (and hopefully others).
I am sorry that you did not enjoy it as much as previous events, and as always, we will be trying our best to ensure that we can provide a great venue for conversation and discussion.
Hope to see you at the next one.
@Fridley