What do you measure, how do you measure it and why even bother?
Social media has, at times, had a bum steer over the past 24 months – and one argument for its bad rep is that it’s hard to quantify and demonstrate the business case for investment in this area.
Our panellists are here to argue that you can prove exactly how many social media angels can dance on the head of a pin, and how it’s done.
From defining realistic business objectives and setting goals, to the metrics you use, through to creating KPI’s and targets, we’ll be discussing whether web analytics can help to quantify the unquantifiable.
Are there digital activities that can’t be measured, how much should you take on faith and is your Social Media Guru feeding you snake-oil on the subject of engagement metrics?
Our panellists will include Mitch Malone, @mitchmalone, Community Manager at BuzzNumbers, Marie-Claire Jenkins @missmcj, Senior Strategist at McCann Sydney and Andrew Hughes,@y0z2a, Senior SEO and SMO Consultant for Reprise Media.
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[...] The tool is actually pretty neat – we’ll be pulling in tweets from people using the hashtag, adding questions asked through CoverItLive and getting down as many juicy thought nuggets as possible. You can see the last blogs here and here. [...]